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Emotional Loyalty
Emotional Loyalty Is a Strategy. So Why Are We Still Talking About It Like It’s a Feeling? By Brian Baker, Founder Cultivar Marketing Emotional loyalty is a strategy. Not a vibe. Not a brand value you post on your tasting room wall. A strategy with architecture, intentionality, and measurable outcomes. The wine…
ANI vs AGI and What It Might Mean to Wine DTC
I’ve spent more than two decades in DTC wine. I’ve seen a lot of change, a lot of innovation, and most importantly, a lot of learning. The evolution of DTC from a public relations afterthought — if we let people taste our wines, maybe they’ll buy them at their local stores — to the data-driven…
Subscription Models in the Wine Industry
New Generation of Wine Drinkers Seek New Wine Club “It’s important to realize the wine club was built for a specific generation — it was built for boomers,” said Brian Baker, founder of Cultivar Marketing, in a July 17 webinar. Baker went on to stress it’s time for the wine industry to adapt to the…
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